OOOPStudio is an artistic project born in 2010 by video designers Alessandro Grisendi and Marco Noviello. Their artworks concretize visionary ideas through elaborations starting from real data to give rise to new forms, unreleased creations abstracted from simple representation, and digitally rendered through the fusion and confluence of natural elements that find new life and correspondence in technology. The result is a unique synthesis, presented as a manifesto about considerations of time, its becoming, and its freezing, respectively, permitted by the loop and the boxing of the video.
Natural events and historical and human facts are redesigned, preserving their primal substance, shaped through the distortion technology allows to describe connections with reality in a completely new way. Nature, an omnipresent entity, is important because of its lack of rhetoric. Without qualities or negative aspects, it is simply right: a background that participates in all social aspects, nature guards and succumbs to a man who continually attacks and exploits it, underestimating its fragility and power. In many works, nature is celebrated but also sought and recreated in dialogue with contemporaneity, technology, and urban context. Without embracing any ideology, Ooopstudio approaches art by digging into the depths of the human story using the digital device as the most appropriate means to express the present era, flexible and ductile in allowing both creation and presentation, narration and action.
Art, technology, and people build a fundamental network of connections for the entire creative process that becomes immersive and vital. This network is canalized into the creation of evocative experiences that involve viewers in the development and evolution of a story.
Artists also carry out projects for theater, music, ephemeral exhibitions, festivals, and performances, collaborating with prestigious artistic and cultural institutions such as the Venice Biennale, La Scala Theater (Milan), the Ministry of Foreign Affairs and International Cooperation (Farnesina -Rome), Staatstheater in Hannover, Nationale Opera & Ballet / Dutch National Opera & Ballet in Amsterdam and many more.
OOOPStudio's modus operandi is based on the creation of an original video and graphic expression, offering a unique and distinctive contribution to the direction of projects focused in the area of audiovisual performances, theater, and project mapping, giving particular emphasis to the narrative aspect. The entire creative process, from concept to final production, is developed thanks to the exchange and continuous and mutual contact in close collaboration with its commissioners and artistic professionals.
