HD video projection on gauze
duration 4 mins
dimensions variable
2013

The Effect was originally exhibited as a life sized hologram within Stuart Semple's recent Suspend Disbelief solo exhibition held within The Heritage Rooms during 2013's Frieze Art Fair.

In The Effect, Stuart performs two carefully rehearsed magic tricks and in doing so draws parallels between the deception within conjuring and art itself. If disbelief in the illusion as a mere trick is suspended, then entertainment is offered as a tangible reward. If, however, the feat is seen merely as a lie, then the result can only be disappointment.