"The Goods are the other face of the Spectacle"
"In his 1967 book “La Société du Spectacle” French theorist Guy Debord observes “All that once was directly lived has become mere representation” and laments “the decline of being into having, and having into merely appearing.
No doubt these ideas have accelerated exponentially over the past 45 years and ring more true today – and somehow relevant to a holiday called Thanksgiving when pictures of distant loved ones are replaced by the actual people for a few hours.
I took Debord’s thoughts into this carefully curated and hyper-detailed matrix of cycling images which resolve into a QR code.