Traditional ‘still life’ artworks are essentially the manifestation of a fundamental human desire to improve on natures creation through selective representation and deliberate arrangement. A form of hyper-reality is established which at once assimilates the best and brightest forms with a singular, unattainable idea of superficiality.

The same principal and practice underpins much of today's mass-media and strongly influences the evolution of popular culture. Through conspicuous use of trompe-l’œil and by casting images in a particular light, an idealistic vision of our world is created and aspirational values communicated. Beauty is therefore in the eye of the beholder, but not until its very definition has been established.